So you need to redevelop your website – maybe because it looks like a murdered cat or a 1990′s pron site. Maybe your website just has never done anything particularly beneficial for your company in terms of generating new business.
The great benefit to being in the position of needing to redesign your website is that you have already been at that rodeo. You have experience with dealing with an assortment of designers the first time around will help you make an informed decision on who the best web design companies are this time out. You should have a fairly accurate conception about what is required from you and from them.
Also you will already have most of your content ready to go for the new website which is usually the most time consuming chunk of work. However this experience shouldn’t lure you into a false sense of security. There are 3 main, other, factors you should really consider when choosing who to do the work for you.
1 – Search Engine Optimisation
Nowadays SEO is an integral part of web design. Absolutely every charlatan and cowboy/girl out there who claims to be a web designer will tell you that they will perform SEO for you as part of your web design build. However, what does it mean? What is SEO? Sure we all know the letters stand for Search Engine Optimisation but what are they ACTUALLY going to do by way of optimising your website for search?
Search Engine Optimisation is not magic or rocket science. Simply ask your proposed designer for a list of every task they will complete for you in the name of optimising your website for the search engines. Are they going to setup Google Analytics and Web Master Tools for you? What pages are they actively going to optimise? What will they do? Once you have these lists’ from the various web design agencies you at least will be able to begin to compare like with like.
2 – Usability
If you have had a website up and running for a while you should have some analytical data to look at to see what people have been doing on your website. What were they looking for? What pages did they visit? Can you determine what the 5 most important pieces of information people look for on your website? For example if you are a make up artist, one of those things would probably be pictures of previous work you’ve done.
The aim of great usability is to create a website that gets people to the information they need as quickly as possible whilst providing a stress free, enjoyable experience up until then.
3 – Design
The least important element (but always the most favoured by clients) is Design. Probably because they can understand what they like the look of whereas SEO and Usability seem like things more difficult to get your teeth into.
Design decisions should NOT be based solely on what you the business owner likes the look of. They should be based on what your target demographic find aesthetically pleasing as they will be the people using your website. So if your target market is 9 year old kids then your look and feel will be substantially different than if you service lawyers primarily.